11 Things to Look for in an Ads Management Service

11 Things to Look for in an Ads Management Service

11 Things to Look for in an Ads Management Service

Are you in the market for an ads management service? Good ads services teams enable you to professionally produce, design, manage, and optimize ads to create successful campaigns. Great ad services teams also make your lives easier with top-notch performance, reasonable pricing, excellent customer service, and advanced marketing services. Keep reading to learn the key things to look for in your next ads services team!

11 Things to Look for in an Ads Management Service


Consider the company size when choosing an ads management service


1. Company Size

When looking for an ads service, it’s important to consider the size of the company. A large company will have more employees and resources to manage your ads. They’ll be able to scale with you as your business grows. However, don’t count out the smaller firms! A smaller company may be more nimble and able to provide a higher level of customer service. You will need to decide what’s best for your business.


Consider the company's experience in the industry


2. Experience In Your Industry

It’s important to work with a company that has experience in your specific industry. They’ll understand the nuances of your business and be better equipped to create effective ads. Check out their expertise, work samples, reviews, and testimonials. Some services may offer expertise in various industries so make sure to clarify what they specialize in first.


3. Great Track Record

A great track record can mean many things. Here are some initial questions to ask. How well have they performed with ads in the past? Was their performance consistent or were there any random fluctuations? How profitable have they been for the businesses they’ve served?


4. Simple Pricing Structure

Pricing structures can get complex fast. You don’t want to fall prey to hidden fees. Find out what they charge for management fees. Contracts typically last between 3-12 months, but some ad services may be willing to negotiate a shorter term. Ensure you understand the pricing structure for different contract lengths. Finally, ensure the “all in” pricing is not too high or too low for your budget.


5. Easy-to-Understand Terms

Terms can get even more complex than pricing structures. Do they require a monthly minimum ad spend? How long do they manage ads? Most ads management services manage your ads for a specific period of time, typically a few months. Some services will manage your ads indefinitely. Keep in mind that the long-term management of a campaign is usually a premium service and may cost more than a regular monthly ad management plan.


6. Services & Features That Meet Your Needs Today and Tomorrow

Make sure you’re getting the services and features your business needs, both now and in the future. Check out all they have to offer. Do they also provide design services, copywriting services, landing page optimization, and other important marketing tools? Look for a service that has experience working with similar advertisers and offers all the services you need to manage effective ad campaigns.

7. Regular Performance Reports

When considering different ads management services, determine which metrics are most relevant for your business and ensure they’re on the same page. It’s also important they send you regular performance reports regarding your ads. Here are some standard metrics that can help you determine if you’re getting the most value out of your ads.



Impressions mark the measure of how many times an ad is shown. For example, if your ads are shown 1 million times in a month, you have 1 million impressions that month.



Clicks are the number of times users click on your ads to visit your website. For example, if 100 users click on your ads in a month, you have 100 clicks for that month.



CTR is short for “click-through rate”. CTR is the ratio of impressions that lead to clicks compared to the total number of times your ad was seen. For example, if 100 people click on your ad out of 200 total impressions, you have a CTR of 50%.


CPC stands for “cost per click”, and CPC is the cost you spend on each click. This can vary by ad and usually costs cents per click (vs. dollars). But these costs can add up quickly!

Average Position

Average position shows the average rank of your ad out of all ads on the site. A higher average position means your ad is shown above other ads, resulting in more exposure and higher click-through rates.


8. Strategic Account Management Style

You’ll want to pick an ads service that will work closely with you and provide consultation proactively or as needed. How often will they check in with you? Will they seek your input on decisions? What is the process like if there are questions about account changes, whether it be for ads targeting, placements, budgets, etc.? A good ads service partner should not only manage your ads but also be a valued business partner.


9. Fair Refund Policy

Some services will charge a fee if you cancel within a certain time frame after signing up with them, so make sure you know what to expect when canceling your account with them later on down the line. Do you get refunds, and how much do they deduct from the fee you already paid? Be wary of any service that offers a refund only if you request it within the first day or week after signing up.

Excellent customer reviews on a company


10. Excellent Customer Reviews

You’ll want to check out reviews from other customers so you can be sure you’re making the right choice in choosing their service over another one. Check that they have a solid reputation and positive reviews before committing to work with them.

Great Customer Support


11. Great Customer Support

How does their customer support compare to other ad management services? What’s the response time for issues and requests? Find out if they offer 24/7 customer support as well, in case you have an after-hours issue. Make sure they offer phone support and not only email.

Finding an ads service to partner with is easy when you know what you’re looking for. If you’re in the market, check out GooRooz today to see how we can become your trusted advisor. We are passionate digital marketers offering high-quality solutions and exceptional customer service. Help us help you!


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