Our Core Values
GooRooz Core Values & Guiding Principles
These are the core values we adhere to, reflect upon when making decisions, and consider for all interactions internal and client-facing.
Integrity
Be consistent and uncompromising,
we hold ourselves accountable.
we hold ourselves accountable.
Communication
Be connected and available, responsive,
respectful, and an active listener.
respectful, and an active listener.
Be connected and available, responsive, respectful, and an active listener.
Teamwork
Work with others, be open-minded,
collaborative, and creative.
collaborative, and creative.
As a team at GooRooz, we operate with these principles so that we can serve our clients and team members at the highest level, so that we can provide the best results and most incredible experience possible for our clients.
- Relationships First – We believe that relationships are more important than money. We show up and give our best work to all those around us, we listen first and then serve.
- Effectiveness Over Vanity Metrics – We believe it’s more important to focus on effectiveness than on vanity metrics that don’t produce results. Because of this, we make time to frequently evaluate what is giving our clients and team the best results and value.
- Continuous Improvement– We believe in constantly looking for ways to improve the effectiveness of our processes and strategies. We do this by actively learning about our role and related roles and then we implement what we learn. We also do this by requesting and openly receiving feedback.
- Creative And Experimental – We believe in taking risks and being creative. This includes failing fast so we can learn the right path forward. We celebrate failure because it is the stepping stone to breakthroughs and success. Our internal GooRooz process creates a safe place for failure and experimentation.
- Proactive Planning – We make time to think ahead, schedule, and think about how our focus and actions can best move our team and clients forward towards meaningful results.
- Balance And Freedom – We believe that you are a person first, and second a team member. At times circumstances may vary, but generally we hold fast to a balanced 40 hour work week so you can be your best, provide your best work, and have an appropriate work life balance.
- Challenges Are Ok, Emergencies Are Rare – We believe that unless someone is bleeding or actually dying, we aren’t experiencing a true emergency and we can take time to think, plan and execute well.
- Positive Confrontation – GooRooz is a safe place where we provide direct and respectful communication and feedback whenever there are challenges, issues, and opportunities.
- Excellent And Timely Delivery – We believe in doing what we say. We face our work head-on and dig in. We carefully consider our commitments and client expectations before we set deadlines. We provide the highest level of service and excellence.
- Honoring Commitments – We carefully commit to things that we are 100% confident we can deliver. We believe in keeping our word. If we do on occasion fall short, we make it right by bringing it back to our team and leaders to find the best solution.
- Personal Growth And Development – Here at GooRooz we are a learning organization and each person is responsible to continually learn, grow and improve. We provide resources and experiences for our team members that help them grow and improve in all areas of their lives. And we do this because we truly care about every single team member.
- Ownership And Action– We believe in owning our ideas, our projects, and our deliverables, including owning our mistakes and taking action to solve them when they are discovered.
- Effective And Timely Communication – We each take 100% responsibility for our own communication. That means that we go above and beyond to be clear and set expectations, while being kind and considerate of others. We are strong and kind in all our interactions.
- Trust And Respect – We believe in treating others like our dearest loved ones. We show up and serve, and provide the highest value every single day. We extend trust and show respect to all those around us. At GooRooz we are not all the same, and that’s what makes us strong. We are committed to creating a diverse environment and are proudly an equal opportunity employer. All clients, team members and applicants receive the same level of consideration, respect, and opportunity regardless of their race, color, gender, gender identity or expression, sexual orientation, birthplace, genetics, disability, age, or veteran status. We do not tolerate discrimination of any kind and expect everyone in our organization to uphold the highest standards of love and kindness in all their communication and actions.
- Impact And Legacy – The work that we do changes the world and the lives of our clients for good. We acknowledge and take pride in the fact that we create lasting impact because we are team GooRooz.
Relationships First
We believe that relationships are more important than money. We show up and give our best work to all those around us, we listen first and then serve.
Effectiveness Over Vanity Metrics
We believe it’s more important to focus on effectiveness than on vanity metrics that don’t produce results. Because of this, we make time to frequently evaluate what is giving our clients and team the best results and value.
Continuous Improvement
We believe in constantly looking for ways to improve the effectiveness of our processes and strategies. We do this by actively learning about our role and related roles and then we implement what we learn. We also do this by requesting and openly receiving feedback.
Creative And Experimental
We believe in taking risks and being creative. This includes failing fast so we can learn the right path forward. We celebrate failure because it is the stepping stone to breakthroughs and success. Our internal GooRooz process creates a safe place for failure and experimentation.
Proactive Planning
We make time to think ahead, schedule, and think about how our focus and actions can best move our team and clients forward towards meaningful results.
Balance And Freedom
We believe that you are a person first, and second a team member. At times circumstances may vary, but generally we hold fast to a balanced 40 hour work week so you can be your best, provide your best work, and have an appropriate work life balance.
Challenges Are Ok, Emergencies Are Rare
We believe that unless someone is bleeding or actually dying, we aren’t experiencing a true emergency and we can take time to think, plan and execute well.
Positive Confrontation
GooRooz is a safe place where we provide direct and respectful communication and feedback whenever there are challenges, issues, and opportunities.
Excellent And Timely Delivery
We believe in doing what we say. We face our work head-on and dig in. We carefully consider our commitments and client expectations before we set deadlines. We provide the highest level of service and excellence.
Honoring Commitments
We carefully commit to things that we are 100% confident we can deliver. We believe in keeping our word. If we do on occasion fall short, we make it right by bringing it back to our team and leaders to find the best solution.
Personal Growth And Development
Here at GooRooz we are a learning organization and each person is responsible to continually learn, grow and improve. We provide resources and experiences for our team members that help them grow and improve in all areas of their lives. And we do this because we truly care about every single team member.
Ownership And Action
We believe in owning our ideas, our projects, and our deliverables, including owning our mistakes and taking action to solve them when they are discovered.
Effective And Timely Communication
We each take 100% responsibility for our own communication. That means that we go above and beyond to be clear and set expectations, while being kind and considerate of others. We are strong and kind in all our interactions.
Trust And Respect
We believe in treating others like our dearest loved ones. We show up and serve, and provide the highest value every single day. We extend trust and show respect to all those around us. At GooRooz we are not all the same, and that’s what makes us strong. We are committed to creating a diverse environment and are proudly an equal opportunity employer. All clients, team members and applicants receive the same level of consideration, respect, and opportunity regardless of their race, color, gender, gender identity or expression, sexual orientation, birthplace, genetics, disability, age, or veteran status. We do not tolerate discrimination of any kind and expect everyone in our organization to uphold the highest standards of love and kindness in all their communication and actions.
Impact And Legacy
The work that we do changes the world and the lives of our clients for good. We acknowledge and take pride in the fact that we create lasting impact because we are team GooRooz.