How often do you check your email inbox? Once a day? A couple of times a week? More than that? No matter how often you check your email, there’s always the potential to find something important. Maybe it’s an update from a friend or family member, a notification from your favorite online store, or even just a new coupon code from your favorite coffee shop.

It’s no secret that email marketing can be an extremely effective way to reach your customers and promote your business. In fact, a recent study from the Direct Marketing Association found that email marketing has a median ROI of 122%, which is four times higher than other marketing channels, including social media, direct mail, and paid search.

Email Marketing helps grow our businesses because we’re able to engage current ones more efficiently while maximizing their potential for success across desktop browsing (which drives) mobile shopping apps like Amazon Prime.

What does this mean?

Simply put, If you are looking into ways to use different channels of communication externally (to reach new potential customers) and grow sales, then email marketing for your eCommerce business should be one of the first things on your list.

Can my business thrive without Email Marketing?

Many businesses think that they can get by without email marketing, but the truth is that email marketing is an essential part of any successful eCommerce business.

Helps build customer loyalty

A recent study from Bain & Company found that it costs six to seven times more to acquire a new customer than it does to retain an existing one. So, if you’re not focusing on customer retention, you’re missing out on a huge opportunity to grow your business.

Email Marketing is one of the most effective ways to retain customers because it allows you to stay in touch with them on a regular basis. By sending them periodic emails with special offers, new product announcements, and helpful information, you can keep them engaged with your brand and reduce the risk of them taking their business elsewhere.

Can increase website traffic

Another great benefit of email marketing is that it can help increase traffic to your website. When you include links to your website in your emails, you’re giving your customers a direct path to your site, which can lead to more sales and conversions.

Additionally, by including social sharing buttons in your emails, you’re making it easy for your customers to share your content with their own networks, which can help increase your reach and bring new visitors to your site.

Generates leads consistently

In addition to increasing website traffic and customer loyalty, email marketing can also be used to generate leads for your business. By collecting email addresses from your website visitors and sending them periodic emails with valuable content, you can turn them into leads that can be nurtured into customers down the line.

A cost-effective marketing strategy

One of the great things about email marketing is that it’s one of the most cost-effective marketing strategies out there. Unlike paid advertising, which can quickly become expensive, email marketing is relatively inexpensive and can be done on a shoestring budget. Additionally, because it’s so effective, email marketing can help you get more bang for your buck by generating more sales and leads for your business.

Easy to measure

Another benefit of email marketing is that it’s easy to measure its effectiveness. There are a number of metrics you can track, such as open rate, click-through rate, unsubscribe rate, and bounce rate. By tracking these metrics, you can get a good idea of how your emails are performing and make necessary adjustments to improve your results.

Is it the Best Kind of Marketing?

Source: www.oberlo.com/blog/email-marketing-statistics

The truth is, there is no “one size fits all” when it comes to digital marketing. The strategies and tactics that work for one business may not work for another.

However, Email Marketing has been shown to be an incredibly effective form of digital marketing for businesses of all types and sizes.

Email Marketing is so effective because it allows you to reach a large number of people with a relatively small amount of effort. It’s also one of the most cost-effective forms of marketing since you can reach a large number of people for very little cost

Email Marketing in 6 Easy and Quick Steps

If you want to immediately start reaping the benefits of Email Marketing, follow these 6 easy and quick steps:

1. Decide what you want to achieve

One of the first things you need to do is decide what you want to achieve with your email marketing campaigns. Are you looking to increase website traffic, generate leads, or promote a new product? Once you know what your goal is, you can start to develop your strategy.

2. Choose the right email marketing platform

Now that you’ve decided what you want to achieve, it’s time to choose the right email marketing platform. There are a number of different options out there, so it’s important to do your research and find the one that best suits your needs.

3. Create a list of subscribers

The next step is to create a list of subscribers. You can do this by collecting email addresses from your website visitors or using a tool like Klaviyo to sign up people for your emails.

4. Write great content

Now that you have a list of subscribers, it’s time to start writing great content. This includes both the text and the images you’ll use in your email. Keep in mind that people are more likely to engage with emails that are interesting and visually appealing.

5. Send your emails

Once you’ve written your email, it’s time to send it out to your subscribers. You can do this manually or using a tool like Klaviyo

6. Analyse your results

After you’ve sent your email, it’s important to analyze the results. This includes tracking metrics like open rate, click-through rate, and unsubscribe rate. By understanding these metrics, you can make necessary adjustments to improve your results.

These are the simple steps you can follow as a busy business owner to instantly get started with email marketing. However, if you’re looking for more detailed information, we recommend checking out our complete guide to email marketing below.

Building a Complete Email Marketing Strategy in 2022

You may be more interested in learning the complete process of email marketing so you can do it yourself, or hire someone internally to manage your campaigns. If that’s the case, here’s a quick overview of what you’ll need to do:

1. Choose the right email software
2. Build an email list
3. Segment audience
4. Create compelling email content
5. Personalize your emails
6. Write great subject lines
7. Optimize your email for different platforms
8. Test deliverability
9. Add a clear CTA button
10. Automate where you can
11. Monitor your results
12. Analyze performance
13. Improve content

In this section, Goo Rooz points out the important points that will help make sure all those who receive them open and respond accordingly- which means increased conversion rates for any sale made as a result!

Step 1: Choose the right email software

Your choice of email software will have a big impact on your email marketing success. It should be able to handle large mailing lists, offer a wide range of features, and most importantly, should be easy to use. Some of the best email software programs include MailChimp, Klaviyo, and Hubspot.

Nowadays everyone uses social media channels such as Facebook or Twitter for various purposes but did you also realize how important it can be in spreading the word about your business? But now that you know what to consider when creating a marketing strategy, we will now go over the top 3 email marketing software. There is no shortage of options and these three programs have been proven time after again by their high conversion rate!

MailChimp

Mailchimp is an award-winning email marketing software with top features like A/B testing and easy signup forms. It’s perfect for small businesses that want to send targeted emails about their products or services!

A/B Testing

Creating an A/B Testing Campaign in Mailchimp

Mailchimp lets you test different versions of your email content to see which one performs best. This is a great way to optimize your emails and ensure that your subscribers get the best content possible.

You can create an A/B Testing by doing these steps:

• Go to “Campaign” then select “Create Campaign”
• Rename your campaign
• Choose “A/B Test” at the top of the window.
• Choose your recipients
• Add the sender of the campaign
• Include a subject to your email
• Design your content
• Once done, choose the 2 variables you would like to test

Sending out a few emails at a time can give you an idea of how long it will take for your message to arrive. Try testing with two different times: one where all of the recipients get their mail right away, and another where half is mailed instantly while another half will receive emails gradually.

Easy Signup Forms

Mailchimp Signup Form

Mailchimp makes it easy to create signup forms for your website and social media channels. You can also add a signup form to your email signature. This makes it easy for people to subscribe to your email list, no matter where they are. 

Templates

Mailchimp sample layout themes

Mailchimp comes with a variety of pre-made templates that you can use to create emails for your ecommerce business. This makes it easy and fast to create professional email content, without having to worry about design or layout.

Multivariate Testing

Mailchimp’s multivariate testing feature lets you experiment with different versions of your email content, such as subject lines and images. You can find out which performs best by running a test.

Customer Journey Builder + Branching Points

customer journey with branch points in Mailchimp

With Mailchimp’s Customer Journey Builder, you can create automated email campaigns that send specific content to subscribers based on their behaviors. For example, you can send a welcome email to new subscribers and an abandoned cart email to people who have added items to their cart but haven’t completed the purchase.

Analytics

Mailchimp is equipped with powerful analytics tools that allow you to measure the performance of your email campaigns. This includes open rates, click-through rates, unsubscribe rates, and more. This data can be used to improve future email campaigns.

Pros:

• Affordable
• Modern template designs
• More flexibility for segmentation

Cons:

• Some users find the interface difficult to use

Klaviyo

Klaviyo is a user-friendly and popular email marketing tool designed specifically for ecommerce businesses. It comes with features that help you increase sales, and drive revenue into your business account faster than ever before! With Klavyio’s powerful segmentation tools as well as automation capabilities this will be an easy process to take advantage of all these benefits right away without too much effort on behalf of yourself or staff members at the home base location.

A/B Testing

Klaviyo also offers A/B testing, so you can test different versions of your email content and see which one performs best.

Pre-built Automations and Flow Builder

Klaviyo makes it easy to create automated email campaigns that send the right content to your subscribers based on their behaviors. You can also use its flow builder feature to design custom automation for specific campaign goals such as webinar signups, cart abandonment, or newsletter subscriptions.

Real-time customer profiles

Klaviyo’s real-time customer profiles give you a complete view of your subscribers and their behaviors. This data can be used to segment your list and send targeted emails that increase engagement.

Facebook and Instagram advertising integrations

Klaviyo integrates with Facebook and Instagram advertising, so you can easily create custom audiences for your email marketing campaigns. This lets you target the right people with the most relevant ads.

Segmentation

Klaviyo’s segmentation tools will help you customize your email marketing to specific audiences. This means that instead of sending a boring, generic message across the board-you can target it so only certain people get responded to!

For example, if someone signs up with their mobile device then they’re going to receive emails pertaining just to them which also has added value because there is no need for any imaginary keys or passwords.

Reporting

Klaviyo’s reporting system gives you in-depth information on how your email campaigns are performing. This includes open rates, click-through rates, conversion rates, and more. With this data, you can optimize future emails to increase your ROI.

Pros:

• Easy-to-use interface
• Powerful automation features
• Segmentation tools for more targeted email campaigns

Cons:

• Higher costs than some other Email Marketing tools

Hubspot

HubSpot is an all-in-one marketing platform that includes email marketing, CRM, and more. It is also the most used software option on this list. Hubspot has been around for a while, so they have many users and a strong support community. Email marketing is just one feature of their platform, but it is a powerful one that you can use to increase sales and drive revenue for your e-commerce business.

Email Workflows

HubSpot’s Email Workflows feature allows you to create automated email campaigns based on specific conditions. This can help you increase engagement and conversions by sending targeted content to the right people at the right time. Email Workflows is available for all plans.

Form follow-up emails

HubSpot’s Email Workflows feature also includes form follow-up emails. This lets you create automated campaigns that send to people who have completed a specific action on your website, such as submitting an inquiry form.

Automated Email Drip Campaigns

You can also set up automated Email Drip Campaigns in Hubspot. These are designed to send a series of emails over time to nurture your leads and turn them into customers. Email Drip Campaigns are available for all plans.

A/B Testing

HubSpot’s A/B Testing tool lets you test different versions of your email content to see which one performs best. This is a valuable tool for optimizing your email campaigns and increasing your ROI. A/B Testing is available for all plans.

reporting

HubSpot’s reporting system gives you detailed information on your email campaign performance. This includes open rates, click-through rates, unsubscribe rates, and more. With this data, you can optimize future campaigns for even better results. Reporting is available for all plans.

Analytics

HubSpot offers a set of powerful analytics tools that let you measure the performance of your email campaigns. You can see how many opens, clicks, unsubscribed, and sales your emails are generating to evaluate their effectiveness.

Pros:

• All-in-one platform with a variety of tools
• Powerful email segmentation, automation, and tracking features
• Easy to use interface

Cons:

• Very expensive, especially for small businesses

When it comes to choosing an email marketing software for your business, the most important thing is to consider your needs and budget. Some email marketing tools are more affordable than others; some have more advanced functionality than others. Choose one that fits your needs so you can start growing your ecommerce business with effective email marketing campaigns.

Build an email list

The next step is to start building your email list. This can be done by offering incentives to sign up, such as a free ebook or discount code.

Here are the common ways of building your email list:

• Generate leads from ads: You can use online advertising to generate leads for your email list. Facebook and Google AdWords are two of the most effective platforms for this.
• Use signup forms: Include signup forms on your website, blog, or social media pages. This is one of the easiest ways to grow your list.
• Include an opt-in on your website: You can offer something valuable, such as a free ebook or course, in exchange for an email address. This is called an “opt-in” and can be used to quickly grow your list.

Segment audience

The next step is to segment your audience. This means dividing your email list into smaller groups based on common interests or characteristics.

Some ways to segment your audience include:

• Location: If you have customers in different countries or regions, you can segment them by location.
• Interests: You can segment your list based on the interests of your subscribers. For example, if you have a gardening blog, you could segment your list into those who are interested in flowers and those who are interested in vegetables.
• Customers vs. prospects: You can also segment your list into those who are customers and those who are prospects. Customers are those who have already purchased from you, while prospects are those who have not.
• Purchasing Power: Another way to segment your audience is by purchasing power. This can be done by looking at factors such as job title, income, or company size.

Create compelling email content

Now that you have your audience segmented, it’s time to start creating email content that will resonate with them. The best way to do this is to create content that is relevant to their needs and interests.

Personalize your emails

One way to make your emails more relevant is to personalize them. This can be done by including the subscriber’s name in the subject line or body of the email.

Write great subject lines

Your subject line is the first thing your subscribers will see, so it’s important to make it count. A great subject line should be short, to the point, and interesting.

Optimize your email for different platforms

With so many people reading emails on their mobile devices, it’s important to optimize your email for these platforms. This means making sure the email is easy to read on a small screen and that all the links are working properly.

Test deliverability

Before sending your email to your entire list, it’s important to test that it will reach their inbox. This is called deliverability. To do this, you can send a test email to yourself or a small group of subscribers.

Here’s what you should consider when testing your email:

• Compatibility for different platforms: Make sure your email looks good on different devices, such as a laptop, tablet, and smartphone.
• Subject line: Test different subject lines to see which one gets the most open rates.
• Send time: Try sending your email at different times to see when your subscribers are most engaged.
• Email content: Make sure your email content is error-free and easy to understand.
• Proper format (text and HTML): Use both text and HTML versions of your email to make sure it is formatted correctly.
• Call to action (CTA): Test different CTAs to see which one gets the most clicks
• Spam analysis: Use a tool like MailChimp’s Inbox Inspector to check if your email is likely to be marked as spam.

Add a clear CTA button

Your CTA should be clear and easy to find. It should also be relevant to the content of your email. For example, if you’re offering a free ebook, your CTA could be “Download now.”

Make sure your CTA stands out from the rest of your email by using a different color or making it bigger. You can also use symbols, such as an arrow, to point to your CTA.

Automate where you can

Email marketing can be a lot of work, so it’s important to automate where you can. This includes using an email marketing service, such as MailChimp, to create and send your emails.

It also includes setting up automated email campaigns, such as welcome emails, birthday emails, or abandoned cart emails. These are emails that are sent automatically based on certain trigger events, such as a subscriber joining your list or abandoning their shopping cart.

You can also automate your email content by using an email template. This is a pre-designed email that you can customize with your own branding and content.

Email marketing services, such as MailChimp, offer a wide variety of email templates that you can use for your business.

Measure your results

Once you’ve sent your email, it’s important to measure the results. This includes things like open rates, click-through rates, and unsubscribe rates.

You can also track how many sales or leads you to generate from your email campaign. This will help you to determine whether your email was successful or not.

To measure your results, you can use an email marketing service, such as MailChimp. This service will provide you with detailed reports on your email campaigns.

Analyze performance

After you’ve sent your email, take some time to analyze the results. This will help you to determine what worked well and what didn’t.

Based on your analysis, you can make changes to improve your next email campaign. For example, if you find that your subject lines are not getting much engagement, you could try testing different subject lines.

You can also use your analysis to segment your subscribers. This means dividing them into groups based on certain criteria, such as their location or age. This will help you to send more targeted and relevant emails to each group.

Improve content

One of the most important things you can do to improve your email marketing is to create better content. This means creating more engaging and relevant content that your subscribers will want to read.

It also means making sure your content is error-free and easy to understand. You can use tools like Grammarly to help with this.

How Ecommerce Companies Like Amazon and Bonobos Drive Millions With Email Marketing 

The top e-commerce companies know the value of email marketing. Email is an extremely effective way to reach new customers, build relationships with existing customers, and increase sales and revenue. Whether you’re just starting out or are an established company looking to grow your ecommerce business, email marketing can help you achieve your goals.

Amazon and Bonobos are all well-known examples of ecommerce companies that use email marketing effectively. They use targeted segmentation, engaging content, and powerful automation tools to drive millions in sales each year.

One of Amazon’s key strategies is the use of personalized email messages based on each customer’s shopping habits and interests. This allows them to send highly relevant messages to their subscribers at the right time, increasing the likelihood of a purchase.

Bonobos take a similar approach, using data from past purchases and browsing behavior to send personalized recommendations and coupon codes to their customers. This helps them increase repeat purchases and customer loyalty.

Must-have Email Flows

Email Flow Campaign

Email flows are an automated sequence of emails that are triggered by a specific action or event. It can be used for a variety of purposes, such as welcome messages, cart abandonment, customer retention, and more. Here are the important email flows that you must have:

Welcome Email Flow

A welcome email flow is a perfect way to start off your relationship with a new subscriber. This type of email flow typically includes a series of messages that introduce the subscriber to your brand, explain what they can expect from your emails, and offer helpful information or resources.

Cart Abandonment Email Flow

A cart abandonment email flow is triggered when a customer adds items to their shopping cart but doesn’t complete the purchase. These emails are designed to recover lost sales and encourage customers to complete their purchases.

Customer Retention Email Flow

A customer retention email flow is designed to keep your customers engaged and coming back for more. This type of flow typically includes messages with exclusive discounts, helpful tips or resources, and new product announcements.

Re-Engagement Email Flow

A re-engagement email flow is triggered when a subscriber hasn’t interacted with your emails in a while. These emails are designed to get inactive subscribers interested in your brand again.

Must-have Email campaigns

An email campaign is different from email flows. An email campaign is a one-time email that is not part of an automated sequence. Email campaigns can be used for a variety of purposes, such as announcements, sales, or special promotions.

Announcement Email Campaigns

An announcement email campaign is a great way to let your subscribers know about changes or updates to your business, such as new products, services, or features.

Sale Email Campaigns

A sale email campaign is a great way to drive revenue and boost sales. These types of email campaigns typically include a discount code or other incentive to encourage customers to make a purchase.

Special Promotion Email Campaigns

A special promotion email campaign is a great way to drive excitement and increase participation in your loyalty program or another type of customer incentive program.

A Deep-Dive into Klaviyo for Ecommerce

Klaviyo Introduction

As we mentioned earlier, Klaviyo is one of the most popular email marketing platforms for ecommerce businesses. Klaviyo is a powerful Email Service Provider (ESP) with advanced segmentation, personalization, and automation capabilities.

It allows you to collect data from your online store and use that data to create targeted, personalized emails that convert. They also offer pre-built email flows and campaigns, making it easy to get started with email marketing.

Lastly, Klaviyo integrates with all major ecommerce platforms, including Shopify, Magento, BigCommerce, WooCommerce, and more. This makes it easy to get started with Klaviyo regardless of the platform you’re using.

Klaviyo features, pros and cons

Klaviyo has a lot of features that make it a great choice for ecommerce businesses, including:

• Advanced segmentation capabilities:  Klaviyo allows you to segment your Email List based on a variety of criteria, including purchase history, engagement level, location, and more.
• Powerful personalization features:   Klaviyo allows you to personalize your Email list based on a variety of criteria, including purchase history, engagement level, and location.
• A/B testing:  Klaviyo provides built-in A/B testing capabilities, allowing you to test different email subject lines, From names, Email content, and more.
• Email automation:  Klaviyo offers a wide range of Email automation capabilities, including abandoned cart Email, flows, customer retention Email flows, and more.
• Integration with all major ecommerce platforms:  Klaviyo integrates with all major ecommerce platforms, making it easy to get started regardless of the platform you’re using.

Klaviyo also has a few drawbacks, including: 

• Limited free Email plans:  Klaviyo offers a limited free Email plan that only allows you to send up to 500 Emails per month. If you want to send more than 500 emails per month, you’ll need to upgrade to a paid plan.
• No phone support:  Klaviyo does not offer phone support, only email and live chat support.

Klaviyo step-by-step signup process

If you’re interested in using Klaviyo for your ecommerce business, we’ve put together a step-by-step guide to signing up for a free account.

• Go to Klaviyo’s website and click the “Get Started” button.
• Enter your Email address and choose a password. Then click the “Create my free account” button.
• Enter your First name, Last name, and Company name. Then click the “Continue” button.
• Enter your Website URL and Industry. Then click the “Continue” button.
• Choose your Email service provider from the drop-down menu (if you’re using Klaviyo’s built-in Email service, select “Klaviyo“). Then click the “Continue” button.
• Select the ecommerce platform you’re using from the drop-down menu. Then click the “Continue” button.
• Enter your Email address and password for your ecommerce platform. Then click the “Log in” button.
• Klaviyo will now collect data from your ecommerce platform and create a personalized Email flow for you.

Building a Campaign on Klaviyo

Now that you have a Klaviyo account set up, it’s time to start building Email campaigns. In this section, we’ll show you how to create a Klaviyo Email campaign from scratch.

• First, log in to your Klaviyo account and click the “Campaigns” tab. Then click the “Create Campaign” button.
• Next, choose the Email campaign type you want to create. For this example, we’ll choose the “Abandoned Cart Email” campaign type.
• Now, enter a name for your Email campaign and click the “Continue” button.
• On the next screen, you’ll need to choose the list you want to send your email campaign to. For this example, we’ll choose the “All Subscribers” list.
• Now, you’ll need to choose the template you want to use for your Email campaign. Klaviyo offers a wide range of Email templates, so take some time to browse through them and find one that suits your needs. For this example, we’ll choose the “Simple” template.
• On the next screen, you’ll need to enter the email subject line for your email campaign. For this example, we’ll use the subject line “Abandoned Cart Email”.
• Now, you’ll need to enter the email content for your Email campaign. Klaviyo offers a wide range of Email templates, so take some time to browse through them and find one that suits your needs. For this example, we’ll choose the “Simple” template.
• Once you’re happy with your Email content, click the “Save & Exit” button.
• Your Email campaign is now ready to be sent! Before you send it, though, make sure to test it out by sending a test email to yourself.

Building a flow on Klaviyo

Klaviyo offers a wide range of Email automation flows, including abandoned cart Email, customer retention Email flows, and more. Here is a step-by-step process on how to make a flow on Klaviyo

• To create a flow-on Klaviyo, click the “Flows” tab on the left-hand side of your dashboard. Then click the “Create Flow” button.
• Enter a name for your flow and choose a trigger from the drop-down menu. Then click the “Create Flow” button.
• Now you’ll be taken to the Email Builder, where you can design your Email flow.
• When you’re finished designing your Email flow, click the “Save & Exit” button.

Your Email flow will now be live and will start sending Emails to your subscribers based on the preferences and email list you chose to send out to.

Email segmenting on Klaviyo

Klaviyo allows you to segment your email list based on a variety of criteria, including purchase history, engagement level, location, and more.

• To segment your Email list on Klaviyo, click the “Segments” tab on the left-hand side of your dashboard. Then click the “Create Segment” button.
• Enter a name for your segment and choose a group type from the drop-down menu. Then click the “Create Segment” button.
• Now you’ll be taken to the Email Builder, where you can design your Email segmentation flow.
• When you’re finished designing your Email segmentation flow, click the “Save & Exit” button.
• Your Email segmentation will now be live and will start sending Emails to your subscribers based on the preferences and Email list you chose to segment.

Testing your Email on Klaviyo

Klaviyo offers a wide range of Email automation capabilities, including abandoned cart Email, flows, customer retention Email flows, and more.

• To test your Email on Klaviyo, click the “Test” tab on the left-hand side of your dashboard. Then click the “Create Test” button.
• Enter a name for your test Email and choose an Email Template from the drop-down menu. Then click the “Create Test” button.
• Now you’ll be taken to the Email Builder, where you can design your Email flow.

Now that we’ve talked about the different processes in building a campaign, flow, and segmenting email on Klaviyo, let’s see how these big companies use email marketing for their growth.

Email Marketing Gems from Big Companies 

Your business can use email marketing to gain more customers and increase brand awareness and loyalty. Here are some ideas from big companies that you might be able to incorporate into your strategy for success!

Amazon’s Email Marketing

Amazon’s “Welcome Email” is a great way to welcome new subscribers and make them feel like they’re part of the Amazon family. The Email includes a personalized message from Jeff Bezos, the founder, and CEO of Amazon, as well as a coupon code for $10 off their first purchase.

Amazon regularly sends out emails with special offers and deals to their subscribers. These Email campaigns are a great way to increase sales and grow their business.

Amazon’s email template

Amazon’s Email campaigns are designed to be consistent with their branding, so they use the same template and navigation bar. The header includes an Amazon logo as well as links that take users straight onto amazon’s homepage when clicked on – making it very easy for potential customers who may not yet have heard of them before or wanted something else than what you’re promoting right here!

Amazon’s email automation

Amazon regularly sends out Email campaigns to its subscribers. However, they also use Email automation to send out Emails based on customer behavior.

For example, Amazon will send out an “Abandoned Cart Email” to customers who have added items to their cart but have not completed the purchase.

This Email includes a list of the items the customer has added to their cart and a CTA to complete the purchase.

Bonobos’ Email Marketing

Bonobos use Email marketing to send subscribers style tips, exclusive offers, and new product announcements. They also use Email to provide customer service and support.

Bonobos’ Email Template

The email template design for Bonobos is simple but effective. It features their logo and navigation bar with links to more information about the company, including customer reviews of products they sell on-site or via social media channels like Facebook & Twitter!

The body text includes large images promoting various items that can be purchased from this store – all together making it easy to navigate through what you’re looking at any time during your visit by simply clicking where desired within each paragraph/line item.

Aside from the technical aspect, the overall aesthetic design of their emails is on brand and looks good.

Bonobos’ Email Automation

Bonobos use Email automation to send out Emails based on customer behavior. For example, they will send a “Welcome Email” to new subscribers, and an “Abandoned Cart Email” to customers who have added items to their cart but have not completed the purchase. Their automation process based on customer behavior is simple but effective and helped them to grow their business.

Is Klaviyo still the best email marketing software in 2022?

We’ve already talked about all features that Klaviyo has to offer. Klaviyo has been one of the most popular email marketing software platforms for a few years now.

But is Klaviyo still the best Email marketing software in 2022?

Why Klaviyo is Still a Great Email Marketing Software

Klaviyo is a great Email marketing platform for a few reasons. First, it’s very user-friendly and easy to use. Users that are using Klaviyo for the first time won’t have much trouble learning how to use it.

Second, Klaviyo has a lot of features that Email marketers can use to grow their businesses. For example, Klaviyo allows Email marketers to segment their customers based on their behavior, which allows Email marketers to send more targeted and relevant email campaigns.

Lastly, Klaviyo is the perfect solution for any E-commerce platform enthusiast. With their integration with major platforms like Shopify, BigCommerce, and Magento it’s easy to create an email marketing campaign without ever leaving your preferred browser!

Why Klaviyo Isn’t That Great Anymore

There are a few drawbacks to Klaviyo. First, its Email templates can be a bit limited. Email marketers that want to have more control over their Email template designs might be better off with another Email marketing platform.

Second, Klaviyo’s Email automation can be a bit complex for Email marketers that are just starting out. Email marketers that are new to Email automation might be better off with a simpler Email marketing platform.

You Make the Decision

So, is Klaviyo still the best Email marketing software in 2022? It depends on your needs as an Email marketer.

If you’re looking for an Email marketing platform that’s user-friendly and has a lot of features, then Klaviyo is a great option.

But if you’re looking for an Email marketing platform that’s simple to use and has a lot of Email templates, then you might want to consider another Email marketing platform.

Email Marketing Campaign Roadmap

Now that you know the basics of email marketing for ecommerce businesses, it’s time to start planning your first campaign. Here’s a roadmap to building your e-commerce email marketing campaign.

1. Email Content Creation

The first part of the email marketing roadmap is planning out all content and then creating your email drafts. To get started, brainstorm ideas for each part of the campaign: subject lines, preheader text, images and graphics, calls to action, and any other details. Then create content for each email using the appropriate tools or templates.

2. Email Performance Analysis

Now that your campaign has been sent, it’s time to start analyzing its performance. measure open and click rates; conversions–even revenue per email! Use this information for refining future efforts by looking at what worked best in each area as well as identifying areas where there might be room for improvement

3. Email Performance Improvements

You learned a lot from your email campaign analysis and you can use that knowledge to make future campaigns even more successful. You might want to change the content or design of an upcoming message, and segment subscribers based on certain criteria like the location for example- all in an effort toward improving results!

4. Rinse and Repeat

To be successful, an email marketing campaign needs to start with a good strategy and stay fresh. After you have refined your plan for this specific task – which can take some time depending on how complicated it is- rinse and repeat steps 1 through 3 until there are no more mistakes or rough edges left in place!

10 Email Marketing Ideas You Can Start With

Now you already know the basics of email marketing and how to create one, but there is still one dreadful thing that most markets are getting stuck with.

“WHERE DO I START?“

Planning your Email Marketing Strategy can be very exhausting. You want to make sure that you are doing it right and not wasting your time with Email marketing ideas that won’t work.

Fortunately, you don’t have to waste too much time thinking about the perfect email ideas. In this article, we will give you the top 10 best email marketing ideas.

Here are 10 Email Marketing ideas that you can start with:

Who Doesn’t Love a Discount?

Sample Email Campaign from Wine Cellar HQ

Giving your customers a discount is always a great way to show your appreciation while driving sales at the same time! You can offer them a percentage off their purchase, or even better – free shipping on their next order! Make sure to include a call-to-action and link to your website or online store in the email so they can easily take advantage of the offer.

Run a Contest

People love free stuff! So why not run a contest and give away some of your products or services? This is a great way to increase engagement with your brand while generating leads at the same time. Just be sure to promote the contest through other channels as well (such as social media) to reach a wider audience.

Host an Event

Invite your subscribers to come to meet you in person! This could be anything from a webinar to an industry conference or even just a local meetup. If you have an engaged list, they’ll likely jump at the chance to interact with you in person. Not only will this help build relationships with your customers, but it can also be a great way to generate new leads.

Send a “Happy Birthday” Email

Everybody loves getting birthday wishes, so why not extend that same courtesy to your subscribers? This is a great way to show you care about your customers and build loyalty to your brand. You can even offer them a special discount or coupon code to use on their next purchase.

Announce a New Product

Got something new and exciting to share with your customers? Send out an email announcement! This is a great way to generate buzz around your product while driving traffic back to your website or online store. Be sure to include some key information about the product (such as benefits, features, etc.) and photos or videos to pique their interest.

Send a “Thank You” Email

Saying “thank you” goes a long way in building relationships with your customers. So why not show your appreciation by sending them a quick thank-you email? This doesn’t have to be anything fancy – just a simple message expressing your gratitude for their business (or even just their engagement with your brand).

Share Customer Success Stories

Nothing beats social proof when it comes to winning new customers. So why not share some of your most successful customer stories via email? This is a great way to show potential customers what’s possible with your product or service while also building trust and credibility with your brand. Be sure to include details and results to really drive home the point.

Offer Free Shipping

Free shipping is always a popular offer, so why not extend it to your email subscribers? This is a great way to increase conversions and order values while also building trust with your customers. Just be sure to include a call-to-action and link to your website or online store in the email so they can easily take advantage of the offer.

Give a Coupon Code

Coupon codes are a great way to incentivize customers to make a purchase from your website or online store. You can offer them a discount on their next purchase, or even better – free shipping on their next order! Just be sure to include a call-to-action and link to your website or online store in the email so they can easily take advantage of the offer.

Provide Helpful Resources

Your customers are always looking for helpful resources, so why not share some with them via email? This could be anything from an informative blog post to a helpful video tutorial. Not only will this help build relationships with your customers, but it can also drive traffic back to your website or online store. Just be sure to include a call-to-action in the email so they can easily access the resources you’re providing.

These are just a few Email Marketing ideas that you can start with. If you implement these Email Marketing ideas, you will be on your way to success!

Email Marketing Tips From Experts

You may have your strategy planned well, but how efficient and optimized is your email marketing plan? In this section, we’ve rounded up some tips from experts that you can use to fine-tune your eCommerce email marketing strategy.

Follow these E.M.A.I.L marketing tips to get a better and more effective email strategy:

Enticing Email Subject

The first impression lasts, which is why making a good impression on your audience is important. The first thing that your audiences see is your email subject. Make sure that your email subject is enticing enough to make them more curious about what your email could offer them.

Make it Short and Sweet

You can’t afford to waste your audience’s time! Your emails should be as short and sweet as possible. If they’re not interested in reading an entire email, just send them the highlights of what you want to say- don’t write down everything that comes into mind; it will only make things longer than necessary for no benefit whatsoever

In today’s world where everyone has so little free time available each day, making sure every single word counts becomes more important, not only because people may become offended by lengthy letters but also because it takes much of their time instead of focusing to other important things.

Attain a Specific Number of Images

It’s easy to get carried away with images, but make sure you use them wisely. A study has shown that the more clutter your email looks like will cause people not only to stop reading but also delete it without opening it!

Include CTA buttons

Call-to-Action (CTA) buttons are important in every email. You should include a CTA button in all of your emails to make it easier for our audience in creating action through your email content. The CTA button should be clear and visible so that your audience can’t miss it.

Leveraging Time

If you want to get someone’s attention, then there is no better time than right now. Just make sure that when sending out emails be mindful of their pattern – subscribers check their inboxes most often during certain times so if this sounds like something important for them wait until those moments!

To Summarize Everything

So, there you have it! Our tips on email marketing for ecommerce businesses. We hope this gives you a good starting point as you build your own marketing strategy.

But we also understand that everyone’s needs are different (after all, we are experts in adapting to our clients’ needs here at Goo Rooz!) so if you want some personalized advice on what would work best for your business, don’t hesitate to get in touch.

We offer free consultations to help you map out your digital marketing plan and book an appointment today!