Offering gift cards is a great way to incentivize your customers to buy from you. Whether they give the card as a present or use it themselves, adding Shopify gift cards can benefit your customers and business. 

Shopify makes it easy to set up digital gift cards in just a few clicks, so let’s dive in and explore how to use Shopify gift cards. In this blog post, we’ll provide a step-by-step tutorial on setting up Shopify gift cards for your store, covering sales channels, digital gift cards, new customers, loyalty programs, mortar stores, balance checking, discount codes, and more. You’ll be ready to sell gift cards like a pro soon!

Let’s get started!

1. Set Up Sales Channels

The first step is deciding which sales channels you want your gift cards to be available. Then, with Shopify’s easy setup process and customizable features, you can make sure your customers can purchase their gifts in whichever way is most convenient. Have a physical store?

Offer Shopify POS so your customers can buy gift cards in-store. Have an online store but no physical location? Offer digital gift cards via email or SMS to new and existing customers. 

2. Create Digital Gift Cards

Now that you’ve set up the sales channels, you can create digital gift cards tailored to your needs. With Shopify’s design tools, you can customize the card’s look by adding your logo, colors, and text. 

You also have options to set an expiration date or offer discounts on certain types of products when customers use their gift cards. This way, you can encourage people to spend more while encouraging brand loyalty. 

3. Attract New Customers

Your store can attract new customers with exemplary marketing efforts and offers. For example, consider offering gift cards as part of a loyalty program or opt-in service for newsletters to boost sign-ups. You can also create special discount codes or email campaigns that offer exclusive discounts when customers use their gift cards. 

This will help you attract more business while staying within your budget. 

4. Use Shopify Gift Cards In Your Mortar Stores

Shopify allows you to integrate gift card purchases across both platforms if you have both online and offline stores. With the Shopify POS system, customers can easily purchase physical gift cards at mortar stores and redeem them at either location. 

This can be especially helpful if you have customers who prefer to shop in-store but need the convenience of online shopping. 

5. Let Customers Check Their Gift Card Balance

Shopify also provides a feature that allows customers to check their gift card balance on your store’s website. 

This makes it easier for them to manage their spending and track how much they have left on their cards. Additionally, it saves them time from contacting customer service or waiting on hold when they want to know their balance. 

6. Offer Discounts with Gift Cards

Using Shopify’s discount code system, you can offer discounts when customers purchase items using their gift cards. When creating a discount code, you can specify suitable payment methods, such as gift or credit cards. This way, you can give customers an extra incentive to use their gift cards while protecting your profit margins. 

Conclusion

Shopify makes it easy to sell and offer digital gift cards in just a few clicks. With the help of Shopify’s features, you can easily customize and manage your store’s gift card program. From offering discounts to tracking balances, Shopify has everything you need to maximize the success of your online and offline stores. So what are you waiting for? Start setting up Shopify gift cards today!