Do you ever feel like you’re talking to a wall when you call customer service? You’re not alone. Increasingly, businesses are turning to chatbot marketing to solve the problem of terrible customer service. But what is chatbot marketing, and how does it work?
Keep reading to find out!
What is Chatbot Marketing?
Chatbot marketing is a type of marketing that uses chatbots, or artificial intelligence (AI) powered chatbots, to interact with customers. These chatbots can be used to answer customer questions, promote products and services, and even upsell and cross-sell.
How Does it Work?
The key to chatbot marketing is building a chatbot that can understand human conversation. This is done through the use of natural language processing (NLP). NLP is a form of AI that allows chatbots to understand human language and respond in a way that makes sense.
Once the chatbot is built, it can be deployed on a website or messenger platform like Facebook Messenger. Customers can then interact with the chatbot in real-time.
What are the Benefits of Chatbot Marketing?
Chatbots can be very helpful for businesses, as they can take on some of the burdens of customer service. They can also be used to promote and sell products and services.
Here are the main benefits of chatbot marketing:
Chatbots never get tired
They can work 24 hours a day, 7 days a week to interact with customers. This means that you can provide excellent customer service around the clock without having to staff a call center 24/7.
Chatbots can handle multiple conversations at once
Chatbot technology has come a long way in recent years, and it’s changing how we communicate with companies. They can handle multiple conversations at once- which means that they’ll never be overwhelmed proposed by your business’ needs!
Chatbots can be used to generate leads and even close sales
By providing valuable information and engaging in two-way conversations, chatbots can build relationships with potential customers and eventually convert them into paying customers.
Chatbots can collect data
Chatbots can collect data about customer preferences and behavior. This data can be used to improve your chatbot marketing strategy and make it more effective.
Are There Any Downsides to Chatbot Marketing?
Chatbot marketing is still in its early stages, which means there are some downsides that you should be aware of.
Chatbots can’t yet match the human brain
This means that they can make mistakes and misunderstand customer queries. However, as chatbots get more sophisticated, this will become less of a problem.
Chatbots require ongoing maintenance
Chatbots are great for making quick, witty dialogue but they can’t do anything on their own. You’ll need to monitor them regularly or risk having an unresponsive bot that no one will be interested in chatting with anymore!
Chatbots can be expensive to develop and maintain
If you’re not willing or able to spend $5k – 10K on developing and maintaining your own chatbot, then this may not be the right solution for your business right now.
How Can You Get Started with Chatbot Marketing?
Now that you’re interested in chatbot marketing, I’m sure you want to know how to create your own chatbot.
The first thing you need to do is find a chatbot development company. Once you’ve found a chatbot developer that you can work with, you’ll need to determine what your chatbot’s goals are and what it will be used for.
After that, you’ll need to create a script for your chatbot. This script will give your chatbot something to say when someone interacts with it.
Once your chatbot is built and deployed, you’ll need to start promoting it. You can do this by adding it to your website or app, or by running ads.
If you’re not sure how to get started with chatbot marketing, then I suggest you check out Goo Rooz. We can help in setting up your chatbot marketing for your business.
Click here to learn more about chatbot marketing and how it can help your business!