Online shopping already dominates most sectors. While this is great for businesses, since they can cut brick-and-mortar costs, it also means there’s a lot of competition online. One of the biggest factors that will determine your eCommerce success is whether your website appears on the first page of Google’s search results. If it doesn’t, your odds of getting a click plummet. Ideally, you want to rank in the top 3. An SEO company like Goorooz can help.
6 Ways an SEO Company Can Boost Your Ecommerce Site
1. Drive Traffic via Blog Posts
Search engines attempt to gauge how useful a particular website is for a given search request. One way that it does this is to look at how much information that page has regarding the topic. If all your website has are product pages, that can limit your ability to pull viewers in. For example, if you sell a household cleaning product, someone who searches for “The best window cleaner” isn’t likely to find your sales page. What can you do?
A blog complements your sales by allowing you to cover commonly asked questions. If you had an article that compared window cleaners, then you’d be much more likely to appear on that user’s search. From there, you can use links to your product pages to drive sales. The more topics your blog covers, the more useful your site seems, and the more likely people are to make a purchase. SEO experts can write these posts to increase your site’s visibility.
2. Manage Your Social Media Accounts
Ecommerce isn’t limited to web pages anymore. Many stores have found success on Facebook and Instagram. Whether you just want to use these platforms to showcase your products, or you intend to sell them directly to consumers, it’s imperative that your social media accounts are active. It’s not enough to make one, put up a few posts, and call it a day. You need to regularly add new content, lest the algorithm relegate you to the basement.
If you’re not a fan of social media or just don’t have the time to keep up with it, hand the keys to experienced drivers. An SEO company can drive engagement and strategically plan ad spending so you maximize the value of your social media presence. In addition, social media is a great way to engage with your customers and get their feedback. If you don’t use it to your advantage, your competition surely will.
3. Write Better Product Pages
All too often we see product pages that are little more than a copy-paste of what the manufacturer provides. While you should give detailed information about your products, it’s also important to draft copy that converts browsers into buyers. Good copy keeps people’s eyes on your page, which is important for SEO as those views will count as “long clicks”. Long clicks tell search algorithms that your page was a good answer for the user’s search.
Your product pages should incorporate keywords into specific parts of the page while also retaining a tone that sells the product. This can be difficult to balance if you’re not used to SEO writing. Experienced SEO writers can get it done. Besides the copy itself, an SEO company will make sure that all of the other elements on the page, including images and videos, use the best SEO strategies to raise your search ranking.
4. Cleaner Web Design
If you’ve been in the ecommerce game for a while, it might be time for a new web design. Web technology has advanced significantly in the last few years, allowing for more dynamic web pages that cater content to the customer. In addition, you have to consider that more shoppers are using mobile devices like their phones and tablets as opposed to traditional web browsers on a computer. Is your website well-formatted for everyone?
If you’re just starting out as an online store, then a crisp and appealing user experience is paramount. You can have the best products in the world, but if your site is sluggish or requires too many clicks to find what people want, they’ll quickly go elsewhere. Consumer patience is at an all-time low, so you need to be able to get people to your product pages efficiently. You may even want to consider a mobile app version.
5. Reputation Management
Positive customer reviews are a powerful driver for online stores. When people like your store and tell others about it, other potential customers will see your business as trustworthy. Nevertheless, a negative review can have the exact opposite effect. What’s worse is that negative reviews tend to stand out and can have a disproportionate impact on your sales. One bad review can undo the benefits of a dozen good ones. Reputation management can help you shed those blemishes.
Most bad reviews are the result of a misunderstanding. Some can be taken down, while others can be resolved through conversation. If you’re active on review platforms, you can turn a bad review into a positive one by reaching out to unhappy customers and offering to make things right. SEO experts can keep an eye out for those rare harmful reviews and help you act quickly before they become a problem.
6. Speed Up Product Launches
When you’ve got a new product or service that you’re excited to offer, you want your launch to go smoothly. Each day you wait is a day in lost sales. Before you can update your web page, there are several things you have to get done. Copy has to be written, photos need to be uploaded and properly formatted, and your product page needs SEO optimization.
When you have support, it’s easy to get all of your ducks in a row before launch day. Do it all yourself, and there’s a much greater chance that something will slip through the cracks.
Get the SEO Help You Need
SEO is more than just sprinkling some keywords here and there. It takes know-how, dedication, and creativity to get it right. If you’re in need of expert SEO services, contact Goorooz today to learn how we can help you.